The Impact of COVID-19 Pandemic on the Competence of Business Managers as Mediation on the Performance of Fast-moving Consumer Goods in Ghana

The COVID-19 pandemic has become a worldwide concern hampered people's mobility and global trade. study seeks to find the linkage between business managers' competency toward performance of Fast-Moving Consumer Goods (FMCG) during pandemic. is quantitative technique that sample 750 respondents, which 732 responses were returned as per questionnaires sent for data collection. partial least squares was deemed appropriate used scrutinize data, based on Structural Equation Modeling (SEM). findings revealed harmed ability operate their firms in Ghana, resulting layoffs, low market share, firm productivity, client retention, rise unemployment rate, closing businesses. These supported profit maximization survival-based theories, specifically explanations advanced under premise every organization will act its own best interests maximize survival, using tactic achieve survival. implications this are ensure FMCG Ghana ultimately migrates into digital platforms order remain flexible operation allow effective transactions among customers business.